1. Destroy your competition.
Do things for self-serving, individual gain only. Stay away from silly ideas or things that help the entire system progress. Don't worry about the best interests of the people, you are the only one that really matters. If it sounds like a win-win situation... RUN.
Take a few lessons from famous jerks in history like Rockefeller and Hearst. Lie, slander, and destroy your competition. Don't worry about the havoc you wreak on future generations, they'll be paying top dollar to visit your castle or name a foundation after you later.
Destroy all competition so that when you have the only choice you can feel the power surge through you when people must grovel to you for your wares. It's fun to use propaganda and marketing to manipulate people like so much sheep!
2. Exploit the heck out of people.
Violate other people's trust, exhaust their resources, and take advantage of their weaknesses. Get while the gettin' is good, and then get a little more. When you are done with that, turn 'em upside down and shake 'em.
Make sure you take everything you can get from someone without replenishing their resources or wasting time trying to make a balanced exchange... you know, like overfishing.
There is a world of resources, human and otherwise. It's amazing how much you can get a starving child to do for just a bowl of rice.
3. Consume things that have no meaning.
Spend your money on trends that make you really popular for the moment and disregard any authentic interests you may have. Don't think about the long-term value of things. It's okay to waste your money on trash, it'll be that much easier to throw your stuff away a moment later.
Don't worry about over-spending either. It's the American way to buy things we can't afford. Kudos if you're rich, you'll get a bail-out too. Don't waste any time worrying about the slaves who made your stuff in other countries. It's just a bunch of propaganda anyway.
It's great when people envy you, and if you're ever lucky enough to say "this stuff costs more than you make in a year," you've floated to the top.
4. Steer away from innovation or change.
If it ain't broke, don't fix it. Stay away from any kind of progress and be sure to keep the same ideas your parents taught you. Remember the good ole days, and carry on the beatings.
If you hear a better idea, ignore it. It's a lie. It is someone else trying to scam you. Paranoia should be your mantra. Live your life in fear, and screw them before they screw you. Unless of course it's a way to make more money for fewer people, like just for you and your friends.
